Breakwell, who launched ride hailing company Uber in Europe and previously held roles with British Airways and Expedia, will join the company from 27 April.

He has spent a significant part of his executive career in the travel industry and is a former board member of HomeAway, the online vacation rental marketplace, and was also chair of Travel Data.

Meanwhile, Luger – who brings with her experience in marketing, e-commerce and retail through her career in FMCG marketing with Cadbury’s, Coca Cola and Mars – will start on 3 July.

She also spent 10 years at Asda, holding a variety of positions including trading director and global managing director for George.

She is currently chair of paint supply company The Paint Shed and non-executive director of New Look, Portmeirion Group and ScS Group.

Philip Meeson, executive chair of Jet2, said: "Their backgrounds are ideally suited to this stage in our development and we are confident that they will both make a significant contribution to the ongoing success of our business as we continue our focus on people, service and profits."