He brings a range of trade experience having worked in retail and BDM positions for brands such as Kuoni, Emirates and Gold Medal.
Griffiths will join the company from November and will take responsibility for building the brand’s relationships with trade partners in the region, identifying new business opportunities, managing third-party retail accounts, and delivering training for local agents.
His appointment comes as the first step in APT’s recently announced trade team expansion, as the river cruise, yachting and touring operator ramps up its agent support.
Brad Bennetts, head of sales and business development for APT and Travelmarvel, said: "Having worked with Robin before, I know that he will hit the ground running, and his professionalism and intricate understanding of the travel trade will be a fantastic asset as we build awareness of our products and commercial opportunities for our valued agent partners."
