Shaw, who left Saga in June 2020, will report into Riviera chief executive Phil Hullah and hold responsibility for product development, commercial and operations at the river cruise and escorted touring specialist.

Riviera said Shaw had been working with the company in a consultancy role since August this year. 

He has previously held other senior roles at Royal Caribbean, Avis Europe and Pepsico.

Shaw said: “I am delighted to be joining Riviera Travel on a permanent basis. Riviera is a renowned brand with a great reputation, and I’m looking forward to spearheading a strong operational recovery into next year and beyond. 

“Despite all the recent challenges we have ambitious growth plans, both from a cruise and tour operator perspective, which the team and I are determined to deliver.”

Hullah added: “Robin brings extensive travel industry knowledge to Riviera Travel and we are thrilled to have him join us. 

“His wealth of experience in river and ocean cruise, as well as escorted touring, will be instrumental as part of our next exciting phase of development.”