Gold Medal’s Golden Guest List will offer 20 places on a fam trip to Dubai, while the Countdown to Christmas incentive is also being repeated for agents to win daily spot prizes, including gift hampers, vouchers, pamper sets and festive drinks.

The trade-only operator, part of dnata, said its peaks campaign, running from early December to the end of January, was designed to “reconnect, re-engage and re-energise” with agents.

There will also be a Peaks Pick Me Up incentive offering agents who make bookings a place in a daily prize draw across all Gold Medal brands, including Pure Luxury, Cruise Plus and Incredible Journeys. A winner will be picked at random every day for six weeks from 4 January.

Marketing director Kerry Gallagher said: “Peaks is always the most important time of year, and this year it will be even more so.

“We want to ensure agents not only have everything they need in terms of digital or physical materials to tempt clients, but also something to look forward to and enjoy as a result of their hard work.

“They’ve had an absolutely torrid time over the last two years, so we want to thank them, reassure them that we’re always here for them, and together make this a peaks to remember.”

Agents can secure a place on the trip to Dubai in several ways, such as booking Emirates flights through Gold Medal.

The Countdown to Christmas incentive runs from 9-24 December, with agents having to answer a question set by one of the trade partnership managers in a special video on Gold Medal’s Facebook page at 10am every weekday. Entries will be close around 4pm each day and then the winner announced.

Gold Medal will be providing agents with a range of marketing materials to be used in-store, online and through social media, including digital assets, posters, magazines and e-shots.

Mini campaigns for Pure Luxury and Cruise Plus brands are also being planned, with details due to be released shortly.