The beta launch of the new artificial intelligence programme will allow Expedia members to start an open-ended conversation in the online travel agent’s app to get recommendations on places to go, where to stay, how to get around and what to see.

The new planning tool also brings in intelligent shopping by automatically saving hotels discussed in the conversation to a "trip" in the app, helping members stay organised.

"Every great trip can be made or lost while planning and shopping," said Peter Kern, vice chair and chief executive of Expedia Group.

Kern continued: "As the leader in travel tech, Expedia continues to build out the core operating system for the industry, constantly enhancing capabilities and making trip planning faster, simpler and even more informative."

Expedia also recently built a plugin for ChatGPT so a traveller can start a conversation directly on the ChatGPT site and when they’re ready to book, they go straight to Expedia.

 
Expedia already integrates artificial intelligence and machine learning throughout its platform to create a "seamless" experience from planning to post-booking.