Explora Journeys, the luxury sister brand of MSC Cruises, has been granted Abta membership.
The line is set to begin operations in 2023 with its first ship Explora I and plans to have four ships on the seas by 2026.
Explora’s chief executive Michael Ungerer said joining Abta was an “important next step” for the brand’s coming-to-market strategy.
Chris Austin, chief sales officer, said gaining Abta membership was “a significant move for our vision and purpose” and would help provide agents and their clients “with ultimate confidence and guidance” when booking.
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Explora Journeys, the luxury sister brand of MSC Cruises, has been granted Abta membership.
The line is set to begin operations in 2023 with its first ship Explora I and plans to have four ships on the seas by 2026.
Explora’s chief executive Michael Ungerer said joining Abta was an “important next step” for the brand’s coming-to-market strategy.
Chris Austin, chief sales officer, said gaining Abta membership was “a significant move for our vision and purpose” and would help provide agents and their clients “with ultimate confidence and guidance” when booking.
"We are delighted to welcome Explora Journeys as one of our members, and we look forward to working together across their upcoming journeys, which guests can book with confidence," added Abta’s head of membership Danny Waine.
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