Travel firms including G Adventures, Kuoni, Monarch and Teletext Holidays have all been named on the shortlist for The Travel Marketing Awards.
More than 100 travel companies and agencies are in the running with the winners set to be announced in March at a ceremony at London’s Grosvenor House.
The likes of Tui UK & Ireland, Lowcostholidays and Monarch Airlines are also in with a chance.
Head judge Christian Purser, chief executive officer, Interbrand, said the judges had a tough job separating the top scorers in each category.
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Travel firms including G Adventures, Kuoni, Monarch and Teletext Holidays have all been named on the shortlist for The Travel Marketing Awards.
More than 100 travel companies and agencies are in the running with the winners set to be announced in March at a ceremony at London’s Grosvenor House.
The likes of Tui UK & Ireland, Lowcostholidays and Monarch Airlines are also in with a chance.
Head judge Christian Purser, chief executive officer, Interbrand, said the judges had a tough job separating the top scorers in each category.
“We looked for evidence of emotional connections. It was also vital that campaigns built equity in a brand for the long-term.” However, he added that budget was largely irrelevant: “It was interesting to see smaller brands punching above their weight, and using PR and social media to extend the value of their marketing.”
| For the full shortlist, go to: thetravelmarketingawards.com |
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