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Five for 2025: the travel trends agents need to watch out for next year

In depth
Ilaria Grasso Macola
18 September 2024

Travel is ever-changing, but while there are always new itineraries, ships and hotels coming to market, it’s likely more fundamental change is afoot next year, or so the experts say.

Lemongrass_2025_travel_trends_report_Credit_iStock_Mejdi_Tours_and_European_Sleeper

The fightback against overtourism and rise of rail travel are among predicted 2025 travel trends (Credit: iStock / Mejdi Tours / European Sleeper)

With the plight of overtourism coming further to the fore, demand for more meaningful travel on the rise, and a persistent post-Covid trend towards late bookings holding firm, there is a lot to think about as a new year looms.

Lemongrass Marketing’s latest travel trends report aims to help industry professionals make sense of what’s to come as new considerations, such as sustainability, continue to more commonly inform decision making.