Tenerife-based Spring Hotels Group becomes the first business to tap the firm’s database of field sales professionals.

The group will target more than 150 agents to share details of its new app and agent portal.

The Flexi Reps platform is designed to match travel businesses with reps, who they can call on to promote their products and services to agents.

Craig Davidson, Flexi Reps managing director, said: “Travel businesses need to keep agents up to date through lots of channels, but you cannot beat a good face-to-facae to visit to get a message across.

“Spring Hotels Group have developed a superb app for customers and a great agent portal – getting out and sharing the news with agents will help raise awareness of both.”

Joanne Robinson, Spring Hotels Group commercial director, added: “When I spoke to Craig and realised how involved I could be in the rep selection process, I jumped at the chance to work with them.

“The industry has changed over the last six months, and we need to keep agents up to date on our products and services.

“We will train the reps on our objectives and get them out seeing more than 150 agents – we look forward to seeing the results.”