This year, we’re considering all this through a Covid-shaped lens, and never before have so many lives depended on bringing our industry back.
The big question is, how do we build back better? How do we ensure that when borders are fully open and confidence in the market returns, we are making travel matter, ensuring our return is considered and considerate to the places we visit, and the world we call home?
Not only has the absence of tourism been a blow for our airlines, tour operators and travel agencies, but catastrophic for the destinations we serve and their communities.
