Nearly three-quarters of people who have never set foot on a cruise ship are open to the idea of cruising, creating huge potential – Clia has said – for agents to capitalise on first-time cruise clients.
(Credit: Ben O'Bro/Unsplash)
It comes as the UK cruise sector is reporting a post-pandemic boom, with passenger levels topping one million between January and June 2023 – a 50% increase on 2019 levels.
Meanwhile, worldwide, 31.5 million people are expected to go on a cruise this year, with numbers going up to 39.5 million by 2027.
According to Clia managing director Andy Harmer, agents can get more people to book a cruise by offering them a similar proposition to their usual land holiday.
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