Parry joined the school tour operator last month, and brings with him more than 30 years’ experience in the travel industry, with two decades as a board member for several market organisations.
He joins Halsbury Travel Group from Discover the World, where as managing director, he steered the company through the pandemic and set them up for future growth.
The appointment comes after the school travel company was acquired by Literacy Capital in June.
Parry said: "I am delighted to join Halsbury Travel Group at the start of the next exciting chapter. I am looking forward to working with the exceptional teams at both Halsbury and Literacy Capital to further grow the business and support more teachers in providing unforgettable educational experiences for their students."
