The outlook is understandably mixed given the ongoing economic uncertainties; some describe it being "feast or famine" depending on the day of the week, while others believe the best is still to come.
Kelly Cookes, Advantage Travel Partnership chief commercial officer, characterised trading as “buoyant" despite members chasing the big numbers they saw during two strong preceding years.
"Some report they are ahead of last year, while others are saying enquiries are good, but the conversion is not there yet,” she said, adding she foresees peaks "continuing to build over the next couple of weeks".
