Liddle replaces Paul Mellon and joins the company after spells at Equator Learning and Titan Travel.
The four-strong Funway Holidays sales team report into national sales manager, Andy Travis.
Liddle said: “I am really excited about working together with my Funway agents so we can all contribute to the growing success story that Funway has become.”
Andy Travis, national sales manager for Funway Holidays said: "I am delighted Craig is joining the team. Craig’s years of experience within the travel industry makes him an ideal fit to enhance the sales team to ensure sustained growth of the brand.”