She will join the firm’s global purpose specialists team to help elevate and support its agent relationships across the south of the UK.

Having studied tourism, Bunting started her career in travel as a consultant for First Choice before moving to Co-op Travel as an assistant manager. In 2013 she stepped into a branch manager role for Hays Travel.

Under her management at Hays, Bunting’s team took home the South West’s Best Agency at the TTG Top 50 Awards in 2019.

In 2019, Bunting crossed over into the adventure operator sector, taking on the role of partnership growth manager for Intrepid Travel where she was responsible for driving growth and industry sales across the UK’s south west and Wales.

G Adventures’ national sales manager, Stu Darnley, said: "We’re seeing more agents booking adventure trips for the first time as travellers seek more from their holiday than just the usual fly and flop options.

"We’re delighted to welcome Katie on board, whose experience with more mainstream agencies such as Hays Travel will play a valuable role in supporting agents who are promoting and selling the exciting world of adventure touring for the first time."