The new recruits are based in Egypt, Jordan, Morocco and Oman, marking the first time the global operator has female tour leaders in all destinations in the Middle East and North Africa region.
Soumia Ait Bendawad, regional operations manager for North Africa and the Middle East, said growing the team in a way that supports women in the region is "incredibly important as a means of fighting gender discrimination".
"As a woman working in the travel industry in Morocco, I understand the obstacles that we face every day," she continued.
"In many countries, including in the Middle East and North Africa, being a woman in the tourism industry is difficult, as women are seen as the primary caregivers and are expected to stay home and look after the children."
The new chief experience officers include Maryam Hafez, Amira Majid, Sofia Benbrahim and Mirna El-Rayyan.
Hafez, who will be based in Egypt, said the country has an "incredibly rich culture, food scene and history, which I love to share with my travellers".
"For those visiting for the first time, The Valley of the Kings is an absolute must-see – the look in my travellers’ eyes when they see the ancient monuments for the first time fills me with joy," she added.
Majid, who will lead tours in Jordan, said: "My dear sisters, don’t let barriers stop you from reaching your goals. Splash out your inner power and focus on achieving your targets and dreams.
"Take strength from your knowledge and passion," she continued. "We must believe in each other this International Women’s Day."
Al-Rayyan, also based in Jordan, said: "Always believe and follow your dreams. Things might be hard, things might be challenging but when you achieve what you’ve been fighting for, the stamp you make will change your life forever."
Elsewhere, Benbrahim, chief experience officer for Morocco, urged women in travel to "follow your dreams and challenge the stereotypes that surround tour guiding".
"I decided to become a tour guide because I love sharing my culture and traditions with others," she continued.
"It makes me proud to be in a position where I can meet people from all over the world, and to take the time to understand their cultures as well as sharing mine."
