Moreton will join G Touring from Serenity Holidays on 2 April where she is currently product development executive.

Her career in travel stretches back more than a decade after starting her journey with Thomas Cook.

She will follow Riviera Travel’s Tom Morgan to G Touring after Morgan was appointed the group’s new trade sales director late last month.

"G Touring has recently been strengthening its trade team and we are so pleased that Jasmine will be joining us as Key Account Manager (south)," said G Touring managing director Adam Kemp.

"Jasmine has more than 10 years’ experience working in the travel industry, most recently for Serenity Holidays, and I know she will hit the ground running as we continue to build on our already strong relationships with our trade partners and grow our sales through the trade."

Moreton will work alongside Jason Kemp, key account manager for the north and Scotland, and head of trade sales Rachel Mould, with Morgan heading up the new-look team.

Kemp continued: "Both Travelsphere and Just You have had a great start to the year and we have had an unprecedented January and February for bookings through our trade partners. G Touring has ambitious growth plans which the trade sales team and our trade partners will play a key part in."

Moreton added: "G Touring’s brands of Just You and Travelsphere are so respected in the industry, I can’t wait to get out on the road and look at all of the creative ways we can work with our trade partners and build on those all-important relationships."