The adverts are part of a brand campaign that uses different communications channels, including trade-facing platforms, to promote Riviera’s products.
Trade activity, including e-shots, social media posts, direct mail and print and digital advertising, is also being rolled out with key agent partners.
Complementary TV and radio advertising will run on ITV, Channel 4, Channel 5, Sky TV, Classic FM and LBC. Actor Iain Glen, whose credits include Games of Thrones and Downton Abbey, provides the voiceovers.
