The adverts are part of a brand campaign that uses different communications channels, including trade-facing platforms, to promote Riviera’s products.
Trade activity, including e-shots, social media posts, direct mail and print and digital advertising, is also being rolled out with key agent partners.
Complementary TV and radio advertising will run on ITV, Channel 4, Channel 5, Sky TV, Classic FM and LBC. Actor Iain Glen, whose credits include Games of Thrones and Downton Abbey, provides the voiceovers.
One advert focuses solely on Riviera’s river cruise holidays and the other features its full product portfolio, including ocean, land and river collections as well.
The river cruise advert highlights Riviera’s luxury ships, cabins, fine dining and excursions and was shot on the Rhine, Danube and the Seine. The free drinks package – worth £400 per person per week – also features.
The second advert was filmed in South Africa, Italy, Croatia and India.
Confirming that the campaign will run into 2024, Riviera Travel marketing director Sarah Fowler said: “With excitement building to our big anniversary, this is the perfect time to launch an integrated campaign that puts the spotlight on the eye-catching array of holiday options we offer, and encourages guests to join us in 2024 for what will be a fantastic year of celebration.
“We’ll be working closely alongside the trade to help maximise all our activities and want to thank agents for the support we’re already receiving."
Fowler added: “Riviera has enjoyed a fantastic four decades, and we’ll ensure there’s plenty more initiatives lined up as we edge closer to March 2024.
“We couldn’t have achieved the success we have without our partners and can’t wait to celebrate with them and our guests next year."
