Airlines, operators, hoteliers and attractions will link up with the tourist board for four events designed to court agents, which will be held in London, Manchester, Bristol and Edinburgh.
The final event in Edinburgh on 3 March comes as easyJet prepares to launch a new twice-weekly route to Gibraltar from the Scottish capital, due to get under way on 31 March.
The tourist board said the events in February and March were "optimally" times to refresh agents’ knowledge of the destination and brief them on the destination’s new products and services.
"Gibraltar offers a number of unique selling points as a British Overseas Territory in the centre of the Mediterranean, including its sterling currency and warm climate," said the tourist board.
Agents attending the events will be treated to fine dining, and will have the opportunity to participate in a number of prize draws.
The run as follows:
London and South East
- 4 February, Great Fosters Hotel, Egham, Surrey
Manchester
- 5 February, Manchester Hall, Bridge Street, Manchester
Bristol
- 6 February, Avon Gorge Hotel, Clifton, Bristol
Edinburgh
- 3 March, Balmoral Hotel, Princes Street, Edinburgh
Further information and sign up details are available from the Visit Gibraltar Facebook page.