Their campaign, launched last October, has so far raised £188,000, rising to more than £200,000 with gift aid – but the duo says demand still far outstrips donations so far.

The cash is being channelled to Abta LifeLine, which is coordinating applications for help.

“In many situations, it was the breadwinners working for Cook who lost their jobs, or single parents with no other sources of income,” McEwan told TTG.

“The reason we keep going is because it’s clear the level of demand for LifeLine is unprecedented.”

His comments come after TTG this week put the struggles of several former Cook staff in the spotlight, four months after the operator collapsed.

McEwan said £150,000 had already been paid out, mostly in Tesco vouchers, and thanked supporters from across the sector for their generosity, but warned there was more to do.

“What we’ve had is still not sufficient so that’s why we want to try and keep going,” he said.

To donate, visit the duo’s JustGiving page.