The boost was driven by a number of factors including recent heavy snowfalls in the Alps see a 50% increase in bookings.

Forward bookings for summer 2018 are 20% up while winter 2018/19 forward bookings have seen a surge of 70%

Spain is proving to be a perennial favourite with the mainland up by 30% while the Balearics are up 15%.

Long-haul luxury bookings have also increased by 15% with the UAE, Mexico and Maldives all driving the trend having seen bookings more than double.

Global Travel Group managing director Andy Stark said: “This is a big year for The Global Travel Group so we’re especially delighted that our 25^th anniversary has already got off such a promising start.

"We’re thrilled to see that our peaks initiative has already helped many members exceed their sales targets and we look forward to seeing how agents perform next month as we continue our new year push.”