She has joined the team with immediate effect and will report to Gold Medal’s managing director, Simon Applebaum. Lancashire will manage the inhouse campaigns, partnerships and studio teams which produce marketing collateral for Gold Medal, Cruise Plus, Pure Luxury and Incredible Journeys’ agent partners.
Commenting on the appointment, Applebaum said: "I’m delighted that Sarah is joining the team in such a crucial role and am excited by her vision for our marketing support to the travel trade.