Skip to main content

Gold Medal appoints Sarah Lancashire as marketing director

Operators
Will Payne
19 May 2022

Gold Medal has expanded its management team with the appointment of Sarah Lancashire, who has joined the trade-only operator as marketing director.

Sarah Lancashire Gold Medal[1].jpg

Dnata's marketing director Sarah Lancashire confirmed that 24 places will be available to be won (Credit: dnata Travel Group UK)

She has joined the team with immediate effect and will report to Gold Medal’s managing director, Simon Applebaum. Lancashire will manage the inhouse campaigns, partnerships and studio teams which produce marketing collateral for Gold Medal, Cruise Plus, Pure Luxury and Incredible Journeys’ agent partners.

Commenting on the appointment, Applebaum said: "I’m delighted that Sarah is joining the team in such a crucial role and am excited by her vision for our marketing support to the travel trade.