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Gold Medal parent launches first-ever multi-brand winter campaign

Operators
Harry Kemble
1 November 2023

Gold Medal parent dnata has launched its first-ever multi-brand Winter Escapes campaign showcasing trips from all four of its trade-only brands – Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys.

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Dnata Travel Group UK has also unveiled a booking incentive competition to run alongside the Winter Escapes campaign (Credit: dnata)

The brands’ winter recommendations and experiences are split into four themes – festive breaks, unique experiences, winter sun and winter wonders.

Agents can access a digital Winter Escapes brochure via a dedicated micro-site, which has downloadable content and marketing collateral for use throughout November. 


The brochure features three- to five-star holidays to a range of destinations such as New York, Japan, the Caribbean and the Galapagos.


Prices for a four-night stay at the Riu Plaza Hotel in New York Times Square with breakfast and indirect return flights from Heathrow start from £1,449pp.