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Gold Medal's peaks 'surpasses expectations' following recruitment drive

Luxury
Harry Kemble
26 January 2024

Dnata Travel Group’s B2B boss is looking forward to seeing what the remaining weeks of peaks bring after the country’s largest trade-only brand, Gold Medal, recorded strong sales momentum during the first three weeks of January. 

Simon Applebaum Dnata Gold Medal New 2023.jpg

Dnata boss Simon Applebaum said strong sales came off the back of a 'significant' recruitment drive last year (Credit: Dnata)

Year-on-year sales volumes with Gold Medal increased during each of the first three weeks of the year; +14% in the first, +17% in the second and +24% in the third. "This peaks period has surpassed expectations," Gold Medal managing director Simon Applebaum told TTG.


Across dnata’s B2B portfolio, comprising Gold Medal, Cruise Plus, Pure Luxury and Incredible Journeys, multi-centre sales have increased by 21% year-on-year, with twin- and single-centre bookings up by 17%. Family bookings with Cruise Plus have increased by a third, while for Gold Medal, they rose by +20%.