She will lead the escorted touring specialist’s trade sales strategy and team of area sales managers across the UK.

With more than 22 years’ experience in the travel industry, Morris joins Titan having previously held roles with Saga Holidays, Monarch Holidays and Thomas Cook.

Andy Squirrell, managing director of Titan Travel, said: "We’re thrilled to welcome Hayley, a trusted and experienced industry professional, as our new head of trade sales at Titan.

"Titan’s commitment to the trade continues to be as strong as ever. Hayley joins us at an exciting time as we look to further enhance our trade offering and continue to support our trade partners to secure new bookings for 2023 and beyond."

Morris added: "I’m thrilled to be joining such an innovative travel brand in the escorted touring sector. Titan already holds a very special relationship with the trade thanks to its award-winning tours, price parity and strong incentives programme."