The council, which met for the first time on Monday (20 January), is working towards the government’s previously announced ambition for the UK to receive 50 million international visitors a year by 2030 – an increase of around 10 million from present.
The VEAC differs from the existing Tourism Industry Council, which tourism minister Sir Chris Bryant has pledged to have more of an outbound focus. VEAC is co-chaired by Bryant and Karin Sheppard, IHG Hotels and Resorts managing director for Europe.
