Getting the travel industry around the table – and telling BT to spruce up its iconic red phone boxes – are just two of Chris Bryant’s first acts in his role as tourism minister.
Sir Chris Bryant spoke at Abta's Travel Matters seminar in London on Wednesday (11 June)
Bryant’s main concern is inbound tourism, but he also has a part to play in the UK’s outbound sector – and stresses his appreciation of it. His knowledge stems from his father, who built a successful coach tour operation to the Costa Brava after moving there from Wales.
“He did very well for himself after learning Spanish,” says Bryant, who credits his father for teaching him the value of learning a language and of gaining experience working abroad.
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