Charlotte Barnett, director of Worcestershire-based agency Traveltrail, said the high street shop is loved by residents and has become a vital part of the town’s social fabric.
Around 11 inches filled the floor of Barnett’s agency in Tenbury Wells. Other businesses in the market town were also damaged by Storm Bert last weekend.
Despite this, Barnett said she couldn’t imagine setting up Traveltrail in another town.
“I wouldn’t want to be anywhere else even though if we get a little soggy, [Tenbury Wells] is a very special,” she told TTG this week.