Speaking to TTG, Hays Travel owner and chair Dame Irene Hays said the acquisition would strengthen Hays’ cruise offering in the UK and give the agency a foothold in the German market, where she foresees new opportunities for Hays, through Victoria’s cruise OTA Kreuzfahrtberater.de
Hays Travel ready to go all-in on cruise with bookable website following Cruise.co.uk deal
High street
Ed Robertson
29 July 2025
Hays Travel is hoping to take a larger slice of the UK cruise market after buying Cruise.co.uk owner Victoria Travel Group while preparing too to make its cruise product fully bookable online.
Dame Irene Hays has urged IG members to differentiate their product mix to include more long-haul and cruise
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