Joining from World Travel Holdings as product manager under its Cruise118.com, RiverVoyages.com and SixStarCruises brands, Simmonds brings 9 years of cruise experience into the role.
 
NJT co-founder Paul Harrison said the size of the homeworking agency’s growth – including Simmonds’ appointment – "cements the strong and often highly unique relationships" the company has with its trade partners.
 
Simmonds will work with the company’s trade partners in a bid to increase cruise sales, source deals and negotiate offers on behalf NJT consultants, and develop product training and marketing messages around cruise products.
   
She said: "Not Just Travel felt like the next perfect step in my career. Having seen their plans for creating a new cruise division, it felt like an exciting time to join the company and build on their huge success.

"I’m excited about building the cruise portfolio, working closely with our cruise trade partners and building an ever-growing relationship to support both them and our travel consultants in selling."

Harrison said: "Holly’s appointment is key at a time when the company is investing significantly in the cruise market and its cruise offering to both its consultants and key trade partners.
 
"Not Just Travel is more than just a travel company – we are a gateway for the cruise industry and the most efficient and profitable way for the travel trade to connect with high-earning consultants through our marketing, sales and digital offer."