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Hong Kong Tourism Board appoints new UK director

Destinations
James Chapple
4 July 2023

The Hong Kong Tourism Board has appointed a new London-based director for its UK and northern Europe region.

Hong Kong Tourism Board appoints new UK director

Anette Wendel-Menke

Anette Wendel-Menke will head up strategic direction for the tourist board’s trade relations in the UK, as well as marketing, PR and MICE. Wendel-Menke joined the HKTB in 1999, working her way up to its central Europe director, based in Frankfurt.


"I’m confident  we will continue to build off the excellent work of my predecessor to promote Hong Kong as a leading city break destination," said Wendel-Menke.