The Hong Kong Tourism Board in the UK has named a new point of contact for the travel trade.
Adela Liew has been appointed assistant manager, trade development at the HKTB, based at its London office.
Liew will be in charge of building and maintaining relationships with the trade, delivering agent training, managing joint marketing efforts with operators and creating new product.
Dawn Page, HKTB director UK and northern Europe, said: “With close ties to Hong Kong, Adela’s product knowledge and passion for promoting the city is second to none.
"Her appointment comes at a pivotal time when we look towards the reopening of Hong Kong’s borders and recovery of tourism."
Liew added: I look forward to working with our tour operator and travel agent partners. Since the start of the pandemic, we have worked hard to keep Hong Kong front of mind through an intensive online training programme, as well as a social media and marketing activities with trade media and tour operator partners.
"I look forward to continuing to work with the industry to ensure Hong Kong rebuilds as a gateway into Asia when travel resumes.”
Liew joined the HKTB in June 2017 and has worked across its trade and MICE departments. Prior to joining the tourist board, she worked at London & Partners for three years as its Asia Pacific business development manager.