Awaze switched off partner sales during the early stages of the coronavirus crisis, with chief executive Henrik Kjellberg explaining the group’s systems and processes simply weren’t set up to manage the whole market coming to an abrupt standstill.
“We’re back on with partners, including the trade, and we’re doing it in a gradual fashion,” he said.
“We expect to keep that development going over the next couple of weeks.” Kjellberg said Awaze and its brands were working to a 4 July resumption date. “The UK is our only major market where there’s been no guidance,” he said.
