The line said he will play a "significant role" by using his experience and relationships with the trade to build support for the line’s agent partners throughout the UK.

Working across both the Expeditions and Coastal Express brands, Howlett will be responsible for generating new opportunities and awareness of the Hurtigruten product and will report directly to head of UK sales, Mark Walter.
 
Following a short spell outside of the travel sector, this role will mark Howlett’s return to the industry. He has previously held positions with Fred Holidays, Uniworld Boutique River Cruise Collection and Collette.

Walter said: "We are delighted James is joining the team. It’s an incredibly exciting time as we grow and build the Hurtigruten brand amongst the UK travel trade. His wealth of experience and commercial understanding will be a great asset to us.”
 
Howlett’s appointment comes as Natalie Holder leaves the business to pursue a new opportunity.
 
"We are really sad that Natalie is leaving us," Walter continued. "She has been incredible, especially during the last two years, and her hard work has paid off, and she has been rewarded with a wonderful opportunity she richly deserves. We wish her well and our sincere thanks."