The line’s new expedition vessel, Roald Amundsen, will become the world’s first hybrid-powered cruise ship when it enters service next month.

It will be followed by sister ship Fridtjof Nansen in April next year, with a third of the same class due in 2021.

Hurtigruten has said Roald Amundsen’s hybrid technology, combined with “the advanced construction” of its hull and “effective use of electricity onboard”, will reduce the vessel’s fuel consumption and CO2 emissions by about 20%.

The 530-passenger ship will cruise the Norwegian coast, Svalbard and Greenland, before traversing the Northwest Passage and sailing south to Antarctica.

For the chance to get their hands on the keys of a Toyota C-HR, agents must make as many Hurtigruten 2020/21 expedition cruise bookings as they can between 29 May and 31 July 2019.

Sales should be registered at Hurtigruten’s trade portal.

Names of agents who make a sale will be placed in a prize draw and bookings for either Roald Amundsen or Fridtjof Nansen will count as two entries.

Mark Walter, Hurtigruten’s UK head of trade sales, said the competition had been launched to highlight the company’s focus on sustainability and “help translate” the use of hybrid technology to its trade partners.

“The incentive is a great way to reward our agents and help them get to grips with the technology in a practical way, and say thank you for all the hard work they do for us,” he said.

To support sales during the campaign, Hurtigruten is offering discounts of up to £1,400pp on more than 60 flight-inclusive expedition voyages departing from February 2020 through to March 2021.