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If Only acquired by Elegant Resorts parent company

Operators
Jennifer Morris
28 November 2019

If Only has been acquired by Elegant Resorts owner Portman Travel Group for an undisclosed sum.

Freeth - ‘In the spring we’ll look at next steps and how to enhance our offering further’

The deal will see founders Brendan and Mary Maguire step back immediately from the business after 18 years.

Chief executive Andy Freeth and his senior team; Gordon McCreadie, product and distribution director; Tracy Docherty, sales director; and David Irving, operations director, will be staying with the company “to drive their continued expansion plans with the support of their new investor”.

If Only joins Portman Travel Group’s portfolio of travel brands including Elegant Resorts and Clarity, which were acquired in 2014, and Ian Allan Travel, which was acquired in May 2019 by Clarity.