If Only acquired by Elegant Resorts parent company

“While Mary and I are sad to leave a business we’ve worked so hard on; we see this investment as a really exciting opportunity for the brand and the team.

“If Only is a long established and respected trade business, and this is a brilliant move for our partners and customers. The acquisition will allow Andy and his team to continue the phenomenal growth delivered. I would personally like to thank all of the team at If Only, our suppliers and our travel agent partners for their support over the last 18 years and look forward to retirement.”

Freeth added: “Having an innovative, supportive and financially solid investor for If Only unlocks great benefits for the team, our partners and our customers. We’ll gain access to a wider portfolio of luxury holiday products and will have access to capital to invest in technology. We’ll be sharing our exciting plans over the coming months.”

Redmond Walsh, chief executive of Portman Travel Group added: “The acquisition fulfils Portman Travel Group’s strategy of buying complementary and sector-leading businesses.

“Portman Travel Group has owned Elegant Resorts, the highly respected luxury specialist, since 2014, and I look forward to seeing the trade sales teams from both If Only and Elegant Resorts, continuing to flourish in the B2B space.”