Around a third of the 335 premium properties in the brochure are newly-featured for 2023; more than 90% are five-star or above as If Only shifts its focus to "elevated luxury" and experiential resorts and experiences.

The operator said the collection was an "evolution" of its previous offering, one that retains key beach and resorts-style hotels in key destinations such as the Indian Ocean, Caribbean, Asia, South Pacific and US.

"We wanted to introduce all our beach destination into our all-new agent-friendly luxury beach collection, encompassing all resorts, accommodation types and board bases into one brochure [that is] supported by our team of dedicated luxury experts in Glasgow," said If Only.

General manger McCreadie added: "The brochure is a truly inspirational tool for agents and their customers and will become an agent’s beach bible, allowing them to fulfil any customers luxury holiday bookings from one brochure.

"There’s a range of recently opened properties new to the market, and more eco-friendly options for those seeking a greener, sustainable escape – plus hotels suitable for multi-generational parties. The demands of customers are changing and becoming more diverse, and it was important for us to facilitate our agents to satisfy these evolving travel requests."

High street agents can expect deliveries within the next five to 10 days. The brochure can also be ordered online from TradeGate or viewed online via the If Only website.