Industry veterans advise trade to brace for 'booking rebound'

Steve Endacott, Seamus Conlon and Will Waggott have joined forces to create an online web resource to host information and advice on how to “survive today… to rebound later”.

The site will feature blogs and advice from the three, as well as other professional advisors, and will encourage companies to make contact if they need further assistance.

Endacott said he believed the sector would likely see an “ultra late market for summer 2020 and an ultra early market for 2020 fuelled by customers shifting deferred holidays from the current lockdown period”.

“How companies communicate and retain customers during the lockdown period will be crucial to their rebound and strategies need to be discussed and implemented now,” he added.

Conlon said: “Businesses need to get their heads around the post-coronavirus world being a slightly different place, with homeworking much more the norm and an explosion in social communications channels providing new and different marketing opportunities.