Inghams is hopeful a fam trip and series of "quirky" roadshows will help agents get "under the skin" of the new product it plans to launch next year as it celebrates its 90th anniversary.
L-R: Julie Franklin (head of trade sales), Frankie Welchman (agency partnership executive), Charlie Cooper (northern BDM) and Sasha Darling (southern BDM)
The ski and walking specialist plans to host 25 agents on a fam to Tignes in December, head of agency sales at Inghams parent Hotelplan UK, Julie Franklin, confirmed to TTG.
It will also hold 12 roadshow events across the UK "from Scotland to Exeter" over the period from 4 November to 11 December.
Franklin explained the roadshow events would take place at a mix of “quirky” venues, including hotels, coffee shops and indoor snow centres like the Chill Factore in Manchester.
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