The firm will soon open branches across the region and has previewed the new-look brand at its Inverness headquarters.

The move comes after the agency acquired local companies Alba Travel and Beaver Travel earlier this year.

Director Scott Murray, who runs Murray Travel with wife Sarah, said the firm "outgrew" the Inverness Travel brand after they took over the two agencies.

"We are no longer a company serving only the Highland capital and we need a name that reflects that larger footprint," Murray added.
 
“The new Murray Travel brand represents the family values that run throughout everything we do. As a family-run business – and one that values the relationships we build in our communities – we want our customers to know that we will take good care of their holiday arrangements, as we would for any member of our family."
 
As work continues on securing new premises in Elgin and Forres, the Murray Travel team is working from its travel boutique in Strothers Lane, Inverness.
 
"We’re now in a position to offer even more people expert travel advice, and to help organise unforgettable trips around the world for those looking to travel," Murray added.