The Jamaica Tourist Board (JTB) has launched a new initiative to help agents celebrate birthdays virtually with their peers from their own homes.
Celebrants will receive a cake topped with sparklers and will be given the opportunity to discuss their favourite memories of Jamaica on an interactive video call.
One lucky participating agent, meanwhile, will win a seven-night holiday and a place on an upcoming Jamaica fam trip later this year.
The JTB has partnered with Ocean Coral Spring resort in Montego Bay for the initiative, which will see the hotel’s sales director and team take agents on a virtual tour.
Calls will also feature a birthday toast, cake cutting, singing, dancing and cooking demonstrations.
“All the lucky agents who join us to celebrate their birthday stand the chance not only to win a place on one of the fam trips planned for later this year, but also the opportunity to win a luxury seven-night, all-inclusive stay in a Daisy Club Family Room at Ocean Coral Spring for them and their family," said Scott Harman, Ocean Coral Spring’s sales promotion manager UK and Ireland.
Birthday celebration sessions will be held in the last week of each month. Agents keen to participate should email firstname.lastname@example.org with their name, agency, date of birth, contact number and postal address.
A winner will be chosen in April 2022. Agents can get involved on social media too using the hashtag #CelebrateWithUs.
Elizabeth Fox, JTB regional director UK and Northern Europe, added: “We are delighted to launch these celebratory sessions to bring the joy of Jamaica to the homes of UK agents as a continued show of support for our partners, who are truly instrumental in amplifying the story of our wonderful destination to British travellers.
"We hope that the birthday celebration sessions will act as a fun and engaging way for agents to share their special memories from Jamaica, and we look forward offering all participants a warm welcome back to the country on their next visit."