Celebrants will receive a cake topped with sparklers and will be given the opportunity to discuss their favourite memories of Jamaica on an interactive video call.
One lucky participating agent, meanwhile, will win a seven-night holiday and a place on an upcoming Jamaica fam trip later this year.
The JTB has partnered with Ocean Coral Spring resort in Montego Bay for the initiative, which will see the hotel’s sales director and team take agents on a virtual tour.
Calls will also feature a birthday toast, cake cutting, singing, dancing and cooking demonstrations.