Lambert joins the river line from the Advantage Travel Partnership, where she was business development manager for the consortium’s southern region, while she has previously also held roles at G Adventures, Hurtigruten and Kuoni. 

Her appointment follows the arrival of Mark Schmitt as UK and Ireland head of sales and rounds out Ama’s new sales team, which also comprises Rachel Simon, business development manager for south-west, central and Wales and Katrina Latimer, business development manager for northern England, Scotland and Ireland.

Jamie Loizou, Ama’s UK managing director, said: “Ahead of an incredibly exciting period for AmaWaterways, with our first 7 River Journeys through Europe in 2023, a new ship in Egypt and a new programme in Colombia for 2024, we are delighted to welcome Jayne to our team to support our valued travel agent partners. 

“With her experience, contacts and enthusiasm, this appointment will enhance our current partnerships, and create new opportunities throughout the south east region.”