Freeth said the trade would continue to be a critical sales channel for JG, and stressed its investment in agents would continue. "They are an important part of our growth plans and we will support them in as many ways as possible," said Freeth.
Although JG has always taken trade bookings, it actively started working proactively with agents in August 2020. Freeth added the group’s appointments of Claire Dutton as trade sales manager and then Chris Agbaosi to a newly-created partnerships manager role in November last year underlined this commitment.