Farndell, currently senior sales manager at Princess, will join Holland America on 19 September and report to the line’s vice-president of international sales Nico Bleichrodt.
Business development manager Lucy Davies and senior business development representative Emma Paolino will remain with Holland America and report into Farndell, while the line’s UK and Ireland manager for product, pricing and demand, Aaron Myers, also stays with the brand.
Farndell’s appointment comes as Holland America and Seabourn’s current UK and Ireland sales chief, Wendy Lahmich, moves to a dedicated Seabourn role as UK and Europe director of sales.
