Atta will become a trade association for buyers, suppliers and Africa specialists under Kate Kenward, the former Aito executive director, who has served as director and consultant. A newly formed company, Experience Africa Events Ltd, a wholly owned subsidiary of Atta, will promote tourism to Africa.
Atta chair John Corse said: “The pandemic has highlighted the value that many associations can provide and Atta is no different.
“We see that the separation of our remit into its two distinct elements will allow greater focus on each and therefore provide members with greater energy on both sides.
