Kosmar has reported an increase in demand for last-minute winter departures, with Fuerteventura proving the most popular destination among customers.
The findings come as part of the OTA’s first-ever travel trend update, which is gathered from customers’ basket data taken from its website.
In September, the brand saw a "clear indication" holidaymakers are looking to explore destinations more as the number of baskets for all-inclusive declined, particularly for couples.
However, for those travelling with children, all-inclusive continues to be the most popular choice, and customers are opting for stays of seven-nights or shorter.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
Kosmar has reported an increase in demand for last-minute winter departures, with Fuerteventura proving the most popular destination among customers.
The findings come as part of the OTA’s first-ever travel trend update, which is gathered from customers’ basket data taken from its website.
In September, the brand saw a "clear indication" holidaymakers are looking to explore destinations more as the number of baskets for all-inclusive declined, particularly for couples.
However, for those travelling with children, all-inclusive continues to be the most popular choice, and customers are opting for stays of seven-nights or shorter.
The average customer basket last month was worth £1,287 and 73% of baskets were for late 2022 departures. Only three in 10 were for summer 2023, 46% were for family holidays, 94% were for seven nights or less and three in 10 were for all-inclusive breaks.
Popular destinations include the Algarve, Ibiza, Kefalonia, Marmaris, Kos, Crete, Alanya, Corfu and Tenerife.
Take our Matchmaking quiz to discover the agencies who are best-suited to your requirements. Select the option that describes your current situation below:
New to travel New to homeworking Travel trade professional Experienced homeworker
