The "Wear to Work Wardrobe" by the operator has been rolled out to all staff, with guidelines on how to dress to "reflect the Kuoni brand" while also allowing the team to "bring their own personality" to work.
"Our uniquely welcoming store environments are where personality, expertise and expectations come together," said Helen Roberts, sales director.
"This is about updating our brand and trusting our team to dress the part whilst also allowing them to bring their own personality to work."
Jack Pike, personal travel expert in Kuoni Bluewater, said he initially thought the idea of losing his tailored uniform was "horrifying".
