Level – which is owned by IAG, parent company of British Airways, Iberia, Aer Lingus and Spanish no-frills airline Vueling – has one other UK route from its base at Vienna to Gatwick.
Level will operate six flights a week to Amsterdam, with Vueling continuing to offer another eight a week from Luton to the city.
Amsterdam is Luton’s most popular destination and is also served by easyJet. In March, more than 72,000 passengers flew from Luton to the Dutch capital.
Level expects more than 50,000 passengers to travel from Luton.
