Speaking during an event on Tuesday (26 July), Light Blue Travel commercial director Michelle Daniels said the company hopes to "reinforce" its commitment to the trade with the new hub.
The video-based e-learning platform will offer bite-sized training modules for the brand’s agent partners, as well as social media assets, marketing materials, news, competitions, brand information, email templates and a digital image library.
"This is our commitment to working with the travel trade," Daniels added. "It will generate an agent community with our brands, bringing us closer to our trade partners. It will become almost a one-stop-shop for the trade."
The new site comes as the line announced a new Elbe river programme for 2023 onboard Nicko’s Katharina von Bora. The seven-night sailing from Dresden to Potsdam offers pre- and post-options in Berlin and Prague and has prices from £1,795pp, including four excursions.
Nicko Cruises will also soon release its 2024/25 river cruise programme "earlier than ever before" with new Iceland and Greenland voyages onboard ocean-going vessel World Voyager.
The new offering will include circumnavigation itineraries of Iceland – round-trip Reykjavik – and a new intensive western Greenland programme.
"We’re still in a period of reintroduction of the Nicko product, but we have revamped the UK Nicko Cruises dedicated website as well as our social media channels," Daniels continued.
"We’ve also introduced some no-fly cruising options which is all full commissionable for the UK travel trade with increased levels available."
