Connor Stuart-Smith joins the disabled-friendly travel specialist from digital content strategy and performance marketing agency Cavalier Communications.

Stuart-Smith will oversee all marketing communications and creative projects, tasked with "sharing the Limitless mission far and wide".

Limitless has also recruited 20 new carers to its UK-based care team to support growth across the business’s short- and long-haul operation.

Its trips feature specialist care packages, tailored to individual clients and supported by its team of carers.

Angus Drummond, Limitless Travel and chief executive, said: "Since launch, we’ve developed a reputation for delivering exceptional service, quality and amazing experiences for our guests and 40% of all bookings are from repeat customers.

"Thus far, 2023 has proven to be another strong year for us as the disabled community continues to come back to the world of travel post-pandemic. We’re expecting to see growth of 100% in 2023 versus 2022 so the new carers, in particular, will be instrumental in our expansion of operations."